This new Italian restaurant was built in trendy Kitsilano, Vancouver and owners chose NEXT to create their brand platform, marketing strategy, campaigns and marketing projects. We began with our BRAND CHATTER™ Positioning Plan, created an innovative marketing messaging and campaigns which included brand and food photography, print creative, PR media, grand opening event, team messaging training, social media profiles and website.
"Once we identified The BiBo’s owners ‘key connector’, it was extremely clear the direction we needed to take in the brand promise, messaging and marketing commitments. The owners’ Italian authenticity and commitment to quality Italian ingredients is apparent in the entire marketing platform for The BiBo."
– Sandy Gerber, CEO, NEXT
