MARKETING CHALLENGE: The client of our marketing company had just completed a full renovation of the casino to include more slots machines and a RED21 Gaming Bar + Grill and needed to market the casino to a younger demographic that wanted an entertainment option in the local community.
MARKETING STRATEGY: NEXT Marketing Company in Vancouver performed marketing undercover in the community (marketing research) to determine what the perception of the casino was to all target audiences, create Marketing Action Plan (MAP) outlining specific messaging and positioning, create Media Plan for integrated campaign.
MARKETING SOLUTION: NEXT Marketing Company in Vancouver creatively developed Ready for NEW Entertainment? integrated campaign that launched in radio, newsprint daily and community, tourist guides, social media, online advertising. Created a VIP Program to convert Community Influencers to become ambassadors by recommending the casino experience as THE Entertainment option in Courtenay. This program enabled the client to effectively track conversion and behaviours in the community.
I’ve used Sandy and the NEXT team on three separate projects: my website, blog and search engine optimization. I’ve had over one hundred times the investment returned to me in the form of new clients and revenue. Sandy and her team offer great marketing strategy, creative suggestions and design assistance immediately upon receiving and email or phone call.
