Grand Marnier® is a liqueur created in 1880 by Alexandre Marnier-Lapostolle. It is an established brand and has an extensive traditional marketing platform. They chose NEXT to create an emarketing campaign that emphasized the brand recipes content and engaged online users to interact with the brand. The marketing campaign delivered an innovative, fun, interactive emarketing campaign, coupled with a unique contest – the impressions were 1.5 times the amount required and the interaction rate exceeded the project goals.
“The NEXT team has the great ability to translate our marketing strategies to an interactive and exciting rich media campaign for our iconic and established brand.”
– Ryan Keery, Grand Marnier®
