The Company of Young Professionals is a leadership development program of The Vancouver Board of Trade. They needed to generate awareness for their CYP brand online. We identified the unique services and opportunities CYP offered to potential members and created an easy to use and visually inspiring website. A new information architecture was created promoting membership which exceeded membership enrollment goal within 3 months of the site launch.
"Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”
– Charles Eames
