Tag Archives: Marketing
I always start with market research. I investigate one of the most critical components of brand positioning- the competitor’s Statement of Difference. I get a rush when I can examine existing marketing strategy in play, feels like I am the Quincy of marketing. (Dating myself, for those who don’t know-Quincy was a tv personality who performed extensive autopsies!)
The NEXT Certified team enjoys offering and executing our “NEXT for the Summer” Promotion to businesses who need strategic help with their existing or desired marketing for their business. We lower our prices, increase our turnaround time and LOVE every second of it!
NEXT Certified is a standard and program Sandy Gerber, the founder of NEXT implemented to change the way advertising agencies and external business service providers work to benefit all team members and especially the NEXT clients.
Gerber, tired of the 20+ years she saw advertising agencies source workers outside their business, mark up those services to their clients and then tell the clients their team was all “in-house” – she knew she had to change the model.
Gerber created the “NEXT Certified” program to inspire a cultural shift in agency transparency and ensure a specific level of excellence and quality while working with external business service providers.
The rumbling inside the “green room” at NEXT is intoxicating – not just from our excitement for the Stanley Cup (yes, we are wearing blue and green) BUT because we are excited to open the Call for Entries for NEXT Certification!
In the next couple weeks, we will be again opening our NEXT Certification Process and accepting applications from the best in their respective industries.
At NEXT we are serious and focused on our core values and as such everyone who works on our team and with us as a client is aligned to our purpose and values. Each team member is “NEXT certified”, meaning they are 100% committed to a shared framework necessary for workplace and project success. We are completely transparent to our clients and are not like other agencies who compromise their designer/developer/freelancer integrity by insisting upon masking them under their company brand.