Tag Archives: experience marketing

Upcoming Trends that will Shape Innovative Branding

Posted on November 24, 2011 by Sandy Gerber

Is your business ready for 2012? Have you done your research on the upcoming trends that will shape product and service brand innovation? Do you know the predicted attitudes and behaviors of consumers? Read More

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Marketing Strategies to keep up with Holiday Shopping Trends

Posted on November 13, 2011 by Sandy Gerber

Christmas is a holiday that always seems to sneak up on us. A decade ago we would have to bundle up, get in the car, and drive around the mall parking lot for an hour just to try to find the perfect gift for our loved ones. But now things are much easier and times are changing, e-commerce and social media is on the rise as they continue to increase in importance as key sources of research for gifts. Read More

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Experience Marketing Strategy over a coffee

Posted on November 2, 2011 by Sandy Gerber

The NEXT Team was out getting their daily caffeine fix when into our hands came a Marketing WOW. Located in a very small coffee/sandwich shop on Richards Street in Vancouver was this great example of Experience Marketing. Excel Gum took this amazing opportunity to market their product by placing it on Coffee Sleeves, this marketing message would remind coffee drinkers that after they finish their coffee they need to freshen their breath and whiten their teeth. Read More

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What is an Experience Marketing Strategy? Here are 7 types

Posted on October 4, 2011 by Sandy Gerber

Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is unique in experienceand successful when implemented with supporting messaging.
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Shift to an Experience Marketing Strategy

Posted on August 22, 2011 by Sandy Gerber

I always welcome the opportunity to discuss the power of “Experience Marketing” and introduce the marketing method that identifies icon brands from the mass.
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