Tag Archives: experience marketing
Is your business ready for 2012? Have you done your research on the upcoming trends that will shape product and service brand innovation? Do you know the predicted attitudes and behaviors of consumers? Read More
Christmas is a holiday that always seems to sneak up on us. A decade ago we would have to bundle up, get in the car, and drive around the mall parking lot for an hour just to try to find the perfect gift for our loved ones. But now things are much easier and times are changing, e-commerce and social media is on the rise as they continue to increase in importance as key sources of research for gifts. Read More
The NEXT Team was out getting their daily caffeine fix when into our hands came a Marketing WOW. Located in a very small coffee/sandwich shop on Richards Street in Vancouver was this great example of Experience Marketing. Excel Gum took this amazing opportunity to market their product by placing it on Coffee Sleeves, this marketing message would remind coffee drinkers that after they finish their coffee they need to freshen their breath and whiten their teeth. Read More
Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is unique in experienceand successful when implemented with supporting messaging.