We are grateful to have become the Agency of Choice for many of our clients who require effective marketing campaigns. We are committed to our clients’ brands (we become their brand champions) and create their marketing campaigns for 3 months, 6 months or a year. We always begin the marketing campaign process by creating a specific and detailed Marketing Action Plan (MAP).
In the MAP, we create or refine the overall marketing strategy for the campaign, present campaign creative concepts and the associated marketing programs and appropriate channels for distribution (print advertisements, social media, website, search marketing, radio, broadcast, outdoor, other). Once the campaign concept is finalized, we provide a specific budget allocation for the selected channels and implement the campaign with a dedicated team.
Once the campaign is launched the NEXT team is diligent in monitoring the effectiveness, managing any production requirements and modifications and reporting on the success of the campaign.
The NEXT Marketing Campaign services create the following deliverables:
- Marketing Strategy Model
- Key Messaging
- Marketing Campaign Themes
- Creative Concept Design
- Campaign Channel Allocation
- Campaign Development
- Campaign Management & Monitoring
- Media Buying & Monitoring
- Campaign Reporting