In the past few months I have been constantly asked about our innovative marketing education approach: BRAND CHATTER™ Live! We are just over a week away from the Feb 22nd event and the entire NEXT team and “Interview Guests” are excited to see our vision become a reality. Imagine, LIVE marketing strategy being done right before your eyes AND exposure to the thinking and recommendations from some of the city’s leading experts in their field. Wow!
Below is a view into the winding road we lead at NEXT….
Gerber Mission: “In order to truly challenge Vancouver businesses to stand up and push boundaries in their marketing messaging, I felt I needed to be held accountable LIVE and create marketing strategy quickly in an interactive show format – “BRAND CHATTER Live!”. I’ve been doing this work in boardrooms for years and I am excited to show the 120+ people attending the event, that it is not as hard as people think.”
The Process: You may be thinking, marketing meets magic? No, it’s quite simple really; Sandy demystifies the typical lengthy marketing strategy process and uses a NEXT marketing process that quickly identifies a business’s “key connector”- enabling them to be completely distinct in the marketplace. The added benefit, is the business owner gets completely empowered and can easily discuss their business enabling others to discuss their product, service or brand (BRAND CHATTER™) online and offline.
At the engaging event next week, Gerber will be joined by some of Vancouver’s industry celebrities as the “Interview Guests” for the talk show segment of the event. She brings a range of marketing channel representatives to the event and charges them with some raw and direct questioning to help the attendees understand the realities surrounding the options on WHERE to create BRAND CHATTER™ for their business. It should be very interesting discussion with the competing marketing channels!
Interview Guests include:
Online Marketing Expert: Chris Briekss, CEO, 6S Marketing
Public Relations Expert: Clare Hamilton, Account Executive, PEAK Communicators
Media Expert: Brandy Wright, Senior Account Executive, Rogers Media Canada
Social Media Expert: Owen Clark, CEO, Byzhub
Networking Expert: Anne McMullin, CEO & President, North Vancouver Chamber of Commerce
More specifics on the event, Sandy Gerber, the NEXT team and the event video invitation can all be found below:
**Event is almost sold out, do not delay, get your ticket now.