At NEXT Marketing Agency in Vancouver we keep a close eye on marketing strategy that involves branding and brand awareness.   We were thrilled when we saw the recent work that AT&T had done to get some statistical data on small business marketing strategies and trends. Who knew men and women were so different in their preferences for retrieving or marketing their information?

Inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past several years likely due to ease of use and general affordability. According to the 2012 AT&T Small Business Technology Poll, nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts.

Promoting your brand name and creating brand awareness is essential to every successful business’ marketing strategy today. Sandy Gerber, our fearless leader and BRAND CHATTER™ methodology creator has been asked to speak at numerous events in the next few months to share HOW to promote your brand name and create brand awareness today that as an effective and distinct marketing strategy. Check out all of the NEXT Marketing Agency events in your area.