Can four of the most amazing ads of our time be effective in today’s world of internet advertising? Google is doing an experiment to find out with their Project Re:Brief. These marketing ads have already been successful at creating brand awareness for those brands. We here at NEXT Marketing Agency are excited to see where this project will go.
Identified by one of my favourite digital marketing agencies, Blueliner in New York….
“Project Re:Brief is Google’s latest initiative to expand the reach and awareness of digital marketing through re-adapting couple of the most epic marketing campaigns in the history of advertising for the new, modern audience that spends enormous amounts of time online and is constantly connected thanks to the latest gadgets and technology.
As Google states on the project’s website, internet advertising turns 18 years-old this year, but even after two decades of existence and constant innovation, digital ads are used simply to inform more than they’re being used to connect, engage and entertain.
Taking Coca Cola’s “Hilltop“, Volvo’s “Drive it like you hate it“, Alka-Seltzer’s “I can’t believe I ate the whole thing” and Avis’ “We try harder” campaigns, Google’s team of experts will try to re-imagine these iconic campaigns for the digital age.”