Category Archives: Marketing Wows

QuickBooks Intervention – Marketing Wow

Posted on December 20, 2011 by Sandy Gerber

I think this campaign will be extremely effective in generating leads for the company. When I first read the email I began mentally sourcing business people I knew who could benefit from the promotion. I concentrated on business owners and leaders I knew in my network that required accounting support for their business. The carefully crafted messaging in this email marketing provided a clear call to action for referrals of qualified new prospects… Read More

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Experience Marketing over a coffee

Posted on November 2, 2011 by Sandy Gerber

The NEXT Team was out getting their daily caffeine fix when into our hands came a Marketing WOW. Located in a very small coffee/sandwich shop on Richards Street in Vancouver was this great example of Experience Marketing. Excel Gum took this amazing opportunity to market their product by placing it on Coffee Sleeves, this marketing message would remind coffee drinkers that after they finish their coffee they need to freshen their breath and whiten their teeth. Read More

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The Brilliant BREWT™ – Marketing WOW

Posted on October 18, 2011 by Sandy Gerber

The waitress gave us a quick ‘how-to’ on how to actually use this. But when Sandy returned we thought we would let her figure it out on her own for a good laugh. It seems wherever we go there is a Marketing WOW, A Canadian company called BREWT™ which is based in Winnipeg, Manitoba innovated this product. It looks like they are really revolutionizing the way loose leaf tea is made. We read up on BREWT™ after our team lunch, it can also be used for coffee, and they even created the BREWTESSO™ which is a machine made specifically for steeping tea. Check out their website www.BREWTS.com Read More

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STEVE JOBS 1955-2011

Posted on October 6, 2011 by Sandy Gerber

This was written by Robert Fleming, the CEO of eMarketing Association. It has exactly the sentiment all marketers feel about this incredible man, his amazing accomplishments and legacy. Thank you Steve Jobs. STEVE JOBS 1955-2011 Steve Jobs was the Thomas … Read More

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10 Characteristics of Excellent Logo Design

Posted on October 4, 2011 by Sandy Gerber

We get asked frequently about the process of designing logos and brand identities. Here is our top ten…. 10 Characteristics of an Excellent Logo Design Your logo should… 1. Make your company stand out from your competition 2. Garner a … Read More

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