Marketing opportunities using mobile devices and tablets are rapidly emerging due to the increasing adoption and access to mobile connectivity. Small business owners are exceptionally connected, value the market potential expanded through technology and recognize mobile as a easy way to effectively and efficiently reach potential customers.
Quick Facts:
- 20% of small businesses say they plan to commit more resources to mobile marketing in 2012 (up from 2% in 2009)
- 80% of U.S. small business owners have a smartphone
- 90% of small business’s use social media, with “improving the customer experience” ranked at the top of the social media benefits list.
- 20% of all mobile ecommerce sales now come from tablets
- By 2016, mobile ecommerce is expected to increase to $31 billion in the U.S. (a HUGE jump from $3 billion in 2010)
- On average, tablet users spend 1 hour and 35 mins on their tablet daily
As the number of tablet and smartphone owners increases, a new category of shoppers will emerge. It is important for business’s to stay ahead of the trends, and be ready for this new emerging category of customers.
