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The WHY behind BRAND CHATTER Live!

Posted on February 14, 2012 by admin

In the past few months I have been constantly asked about our innovative marketing education approach: BRAND CHATTER™ Live! We are just over a week away from the Feb 22nd event and the entire NEXT team and “Interview Guests” are excited to see our vision become a reality. Imagine, LIVE marketing strategy being done right before your eyes AND exposure to the thinking and recommendations from some of the city’s leading experts in their field. Wow!

Below is a view into the winding road we lead at NEXT….
Gerber Mission: “In order to truly challenge Vancouver businesses to stand up and push boundaries in their marketing messaging, I felt I needed to be held accountable LIVE and create marketing strategy quickly in an interactive show format – “BRAND CHATTER Live!”. I’ve been doing this work in boardrooms for years and I am excited to show the 120+ people attending the event, that it is not as hard as people think.”

The Process: You may be thinking, marketing meets magic? ;) No, it’s quite simple really; Sandy demystifies the typical lengthy marketing strategy process and uses a NEXT marketing process that quickly identifies a business’s “key connector”- enabling them to be completely distinct in the marketplace. The added benefit, is the business owner gets completely empowered and can easily discuss their business enabling others to discuss their product, service or brand (BRAND CHATTER™) online and offline.

At the engaging event next week, Gerber will be joined by some of Vancouver’s industry celebrities as the “Interview Guests” for the talk show segment of the event. She brings a range of marketing channel representatives to the event and charges them with some raw and direct questioning to help the attendees understand the realities surrounding the options on WHERE to create BRAND CHATTER™ for their business. It should be very interesting discussion with the competing marketing channels!

Interview Guests include:
Online Marketing Expert: Chris Briekss, CEO, 6S Marketing
Public Relations Expert: Clare Hamilton, Account Executive, PEAK Communicators
Media Expert: Brandy Wright, Senior Account Executive, Rogers Media Canada
Social Media Expert: Owen Clark, CEO, Byzhub
Networking Expert: Anne McMullin, CEO & President, North Vancouver Chamber of Commerce

More specifics on the event, Sandy Gerber, the NEXT team and the event video invitation can all be found below:
http://yourbrandchatter.ca
http://nextforyourbusiness.com
**Event is almost sold out, do not delay, get your ticket now.

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SuperBowl BRAND CHATTER™ you can SEE!

Posted on February 4, 2012 by admin

In the social media hype to the SuperBowl, one particular article definately caught our attention! A company has created a technology to track and display BRAND CHATTER™ online associated specifically with the advertisements played during the Superbowl. How awesome is that?

Social media monitoring firm Brandwatch has created a live, interactive site that tracks tweets mentioning the brands involved in this year’s game.

The Super Bowl presents one of the most prestigious and most expensive advertising opportunities to global brands worldwide, so the company decided to measure whether the impact of ad-spend could be measured by online buzz.

Brandwatch’s offering will record the online reaction each Super Bowl XLVI sponsor is receiving up to and during the big game on Sunday February 5th.

Full details and infographics on the details are available through the full eConsultancy.com article. While most people will be excited to watch the new creative ads during the game, we are most excited to SEE BRAND CHATTER™ in action!

Brandwatch is one of the world’s leading social media monitoring tools, with offices in the UK, US, Germany and Brazil.

The Brandwatch Superbowl 2012 was built by Brandwatch Labs, Brandwatch’s very own team of designers and developers who create stunning visualisations to show off different ways of presenting Brandwatch’s social media data.

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Facebook goes public this week with $10b share offering.

Posted on January 30, 2012 by admin

Here is some sassy BRAND CHATTER™ about Facebook….

I find it fascinating that the long months of rumours of Facebook going public will become a reality this week. It is hard to believe merely 8 years ago Facebook was formed and this week, that same company will become one of the “world’s largest share sales ever seen on Wall Street” as reported by the BBC News.

Full story on the amazing share offering covered by BBC News.

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Mobile Advertising on the rise with Google Mobile

Posted on January 26, 2012 by admin

The NEXT team is excited and keeping a close eye on the mobile advertising world. Check out our friends at eMarketer’s excellent insight into the reality and forecast for mobile advertising in the US. Canada will soon follow the wave….

eMarketer estimates mobile advertising spending in the US reached $1.45 billion in 2011, up 89% from $769.6 million in 2010. This year, US mobile ad spending will grow 80% to $2.61 billion.

eMarketer forms its forecast for mobile advertising spending through a meta-analysis of estimates from research firms that track mobile ad spending and impressions, reported data from major mobile advertising publishers, and other sources. eMarketer also conducts interviews with executives at agencies, brands and mobile advertising publishers who provide perspective on the development of the mobile advertising business as a whole, as well as the revenues for individual companies.

Competition between Google, Apple and Millennial for mobile display dollars is healthier. eMarketer estimates Google earned $127.5 million from US mobile display advertising in 2011, or a 24.8% share of total US mobile display revenues. Apple’s share of display revenues reached 18% in 2011, just over Millennial’s 17.7% share, eMarketer estimates.

“While Google remains a leader in mobile display, it’s too early to call the race,” said Elkin. “Both Apple and Millennial have healthy, $90-million-plus US businesses, while companies with larger international footprints such as InMobi, Amobee, and JumpTap shouldn’t be discounted either.”

Full detailed eMarketer report with graphs and more details.

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Mobile and Tablet Marketing is on the Rise!

Posted on January 5, 2012 by sandy

Marketing opportunities using mobile devices and tablets are rapidly emerging due to the increasing adoption and access to mobile connectivity. Small business owners are exceptionally connected, value the market potential expanded through technology and recognize mobile as a easy way to effectively and efficiently reach potential customers.
Mobile and Tablet Marketing is on the Rise!
Quick Facts:

  • 20% of small businesses say they plan to commit more resources to mobile marketing in 2012 (up from 2% in 2009)
  • 80% of U.S. small business owners have a smartphone
  • 90% of small business’s use social media, with “improving the customer experience” ranked at the top of the social media benefits list.
  • 20% of all mobile ecommerce sales now come from tablets
  • By 2016, mobile ecommerce is expected to increase to $31 billion in the U.S. (a HUGE jump from $3 billion in 2010)
  • On average, tablet users spend 1 hour and 35 mins on their tablet daily

As the number of tablet and smartphone owners increases, a new category of shoppers will emerge. It is important for business’s to stay ahead of the trends, and be ready for this new emerging category of customers.

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